Stereoscopic 3D: Back and Here to Stay?

The 3D boom is here, and it
looks like it's here to stay. Are
you one of the many people
who have watched a 3D
program and thought about
how you could put it to work for your business? It may
seem too expensive and
complex for anyone but a
Hollywood film studio, but in
reality, 3D can be a cost-
effective solution for capturing a great number of eyes for
your product or your
company. In addition, recent
industry testing has shown
that using 3D video for training
can increase retention by close to 30%. Those who work in the
training field know that is not
a small increase.

When talking about 3D for
business purposes, the key
point to remember is that you
must control the viewing
experience. When we say
"control the viewing experience" we mean that you
must provide your viewer
with a 3D monitor and the 3D
glasses. You can't simply make
a 3D video and send it out,
hoping that your audience will have a 3D television. This
requirement will, of course,
limit the usage for 3D in
business applications for the
short term, but those that can
take advantage will see a huge benefit to using 3D video.
Recent advances in 3D
technology indicate that
"glasses-free" or auto-
stereoscopic viewing is right
around the corner. However, even without the glasses, you
will still need to provide your
viewer with a 3D monitor.

Keeping in mind that we need
to control the viewing
experience, what sort of
businesses can take advantage
of 3D video? One big place with
potential is at tradeshows. If you are running and
promoting a 3D video in your
booth, you are guaranteed to
see a huge increase in traffic.
After all, 3D is interesting and
people want to watch it. Timeshare sales or resorts
could also benefit by using 3D
tours of the properties they are
representing. Like all
technology, 3D is moving
pretty fast, and delivery/ viewing options, and therefore
applications, are increasing
almost every day.