Video Production: Finding the Right Production Company

You know what you want, but
where do you find it? The hunt
for a great production
company requires not only
knowledge of where to look,
but also careful consideration once you find some options.

Disregard your phonebook
and go straight to the Internet.
Through the continuing
growth of online resources,
you might be able to conduct
your entire search at a desk. All reputable production
companies have websites with
easily accessible information
and demo material on them.

Reputation is an important
track to follow. A first-hand
client testimonial can tell you a
lot about general rapport,
professionalism, the overall
process, and the final outcome. You may discover that a famed
production company really
does not provide the quality of
a smaller, lesser known one.

While personal referrals are
often the most helpful, keep in
mind how knowledgeable
your source is. Use the
opportunity to inquire about
the experience and view some of the final products. If any
element of a video sample
appeals to you, find out the
origins behind it. The
animation might be unusually
impressive, the soundtrack undeniably gripping or the
editing seamlessly suspenseful,
so ask for names.

Has the production company
been recognized and acclaimed
by fellow filmmakers?
Websites usually devote a
space to brandish any honors.
Regional and national awards showcase superior work.
Prominent competitions
include the Emmys, The
Accolades, The Videographer
awards, the New York
Festivals, the International Film and Video Festivals and the
Telly Awards. While all awards
are noteworthy, some signify
more than others. Be aware of
how each award is
determined. For example, an Emmy honors work that
excels beyond all other
competition, while a Telly is
awarded to any work that
meets set standards.